Viva Care

Timeline

2024 - Present

Role

Head of Design and Research

Collaborators

Anthony Robledo - CTO

The Invisible Second Job of Fertility Treatments

Steep learning curve

Heavy mental burden

Outdated technology

The Problem

Despite medical miracles in the lab, the IVF and egg freezing patient experience has remained analog. Patients are often forced into a grueling "second job"—managing complex drug protocols with zero room for error, navigating fragmented data across legacy paper systems, and enduring massive cognitive overload across medication orders, appointments, insurance navigation, and billing on top of the uncertainty of the outcome. I learned these first-hand from personal experience.

I felt like I was running a multi-million dollar logistics company with only a notepad."

Brittany, 29, Patient, User Research Interviewee

So we ask…

How might we reduce the anxiety of complexities, and empower patients with more agency?

Specific goals

Minimize fear, anxiety, and cognitive load
Establish trust with visual design
Define the AI interaction paradigm

Key metrics

Actionable task completions
Retention & Engagement (App Store Rating)

Feature analysis #1:
Calendar Widget

A centralized command center for cycle navigation. By aggregating fragmented to-dos and appointments into a time-boxed calendar, we provide patients with clear visibility and agency over their daily treatment journey.

Feature analysis #2:
The Medication Tab

Turning overwhelming medical management into manageable daily tasks. Beyond simple reminders, the Medication Tab features real-time inventory management and on-demand educational resources, providing patients with the clarity and peace of mind needed to manage complex IVF schedules.

Feature analysis #3:
AI Chat

Humanizing AI through persona-driven support. By introducing specialized AI companions, we transform static LLM capabilities into an empathetic, conversational experience that guides patients through clinics, injections, and emotional highs and lows.